Blog
Ideas on content that teaches, builds trust and gets your product actually used.
What's missing isn't information. It's guidance.
A big part of the problem with marketing today is giving too much information. The Brewing Gadgets case: informing vs guiding.
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Stop competing for attention: compete for trust
Mid-sized companies don't win attention. They win trust. Three types of content that teach instead of dazzle: sandbox, interactive testimonial and gamification.
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